Marketing implementation

Marketing implementation research informs and guides your optimal marketing implementation strategy by optimizing your marketing collateral for your target audience.

  • By understanding how different marketing tactics are implemented and their impact in your market, you can better influence your target audience towards your products and services.

    By understanding the optimal timing, channels, and messages to reach your target audience, you will establish a more memorable push-centric marketing strategy. By aligning your marketing implementation with your customer preferences and behavior, you can achieve better results and maximize their return on investment.

    Interested in knowing more? Get in touch.

  • Advertising research is a crucial process that helps businesses understand the effectiveness and impact of their advertising campaigns.

    Through advertising research, you can explore different advertising messages and creative concepts to identify the most persuasive ones, and how this can be developed to be most impactful. Through focus groups, experiments, and generative AI, you can gauge audience reactions and preferences, allowing you to refine and optimize your advertising content to maximize its effectiveness.

    Interested in knowing more? Get in touch.

  • Narrative research helps you assess how well your narratives and copy resonate with your target audience and whether you are effectively communicating your desired brand message.

    Narrative testing focuses on evaluating the storytelling elements and overall narrative structure of an advertisement. It involves assessing whether it communicates the brand's message and values, and if it elicits the desired emotional response.

    Copy testing focuses on evaluating the effectiveness of the written content. It determines if your copy writing communicates the desired message, captures attention, and generates interest among the target audience.

    Interested in knowing more? Get in touch.

Retail activation

Gain insights into behavior, motivations, and preferences of shoppers to influence the retail success of your brand.

  • Retail assortment and layout research focuses on understanding the optimal product selection and store layout to maximize sales and enhance the shopping experience. This research helps businesses make informed decisions about which products to offer, how to organize them within the store, and how to create an appealing and efficient shopping environment that encourages customer engagement, increases sales, and improves shopper engagement.

    Interested in knowing more? Get in touch.

  • Price and retail collateral research focuses on studying the pricing strategies and the effectiveness of promotional materials used by retailers.

    Pricing research measures the price sensitivity of your target audience, assess the competitive landscape, and identify the pricing points that maximize profitability and customer value. Retail collateral research focuses on evaluating the effectiveness of promotional materials and marketing collateral used in retail environments. Collateral research allows you to optimize your design, messaging, and placement to effectively capture customers' attention, educate them about products, and influence purchase decisions.

    Interested in knowing more? Get in touch.

  • Mystery shopper research places researchers in shopping scenarios, and they anonymously visit stores or interact with service providers and evaluate various aspects of the shopper experience. They observe and evaluate factors such as staff friendliness, product knowledge, service quality, store cleanliness, and adherence to company standards. The findings from mystery shopper research provide valuable insights into operational performance, identify areas for improvement, and help ensure consistent and high-quality customer experiences.

    Interested in knowing more? Get in touch.