Our project approaches.
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Market exploration and opportunity.
Usage and attitudes exploration
Customer needs and segmentation
Market size and potential
Volumetrics and forecasting
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Brand positioning
Brand attractiveness and BrandEQ
Employer brand
Destination branding
Intangible asset valuation
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Marketing implementation
Level optimization
Creative exploration and development
Narrative exploration and copy testing
Ad assessment and campaign tracking
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Retail optimization
Assortment and in-store layout
Retail collateral optimization
Mystery shopper research
Intermediary engagement
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Product design and development
Concept and price evaluation
User-centric design workshops
Iterative improvement
Cost and risk reduction
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Customer experience