Helping consumer brands.
Quriously equips you with vital data on customer preferences, behaviors, and trends, enabling you to scope your market, position your brand and build marketing campaigns that resonate with their target audience. Our insight leads to more attractive brands, relevant marketing, and confident decision-making, which enhances consumer interest, purchase intent and, ultimately, your market share and profitability.
Some consumer brands we’ve worked with.
How we help consumer brands succeed.
Market exploration
Market exploration research is an essential component in any business's strategic planning. Our market insights allow our clients to:
Identify emerging opportunities,
Uncover white spaces in the market,
Anticipate shifts in key trends, and
Adapt to changing customer demands.
We help you to reduce investment risks by identifying potential challenges and opportunities, ensuring resources are allocated to avenues with the highest potential for growth and profitability.
Competitive positioning
Competitive positioning research helps a company identify how to meaningfully differentiate from competitors. Our brand insights allow our clients to:
Understand their value proposition
Target the right audience,
Tailor marketing strategy, and
Build a compelling, attractive brand.
We help you to maximize opportunities by identifying potential challenges and opportunities, ensuring resources are allocated to avenues with the high increased market share and customer loyalty.
Market & retail activation
Market and retail activation research ensures that marketing and retail efforts resonate and lead to increased consideration and purchase, through:
Channel strategy optimization,
Creative design and advertising development,
Promotion and assortment optimisation, and
Shopper behavior and insight.
By showing you how to better influence consumer behavior, we help you optimize resource allocation, boost campaign effectiveness, and can significantly improve return on marketing and retail investment .